Private Label
Food Brand Logo Presentation
Food Brand Logo Presentation
A visual showcase of three distinctive logo variants and their application across premium food packaging
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LIWLAND logo option
This logo concept explores a strong, recognisable symbol combined with a bold wordmark.
The aim is to create a mark that feels confident, timeless, and scalable across different uses.
The aim is to create a mark that feels confident, timeless, and scalable across different uses.
Symbol-only version
The standalone symbol is designed to work independently as a compact brand mark.
It is suitable for small-scale applications such as icons, stamps, favicons, and social media avatars.
The standalone symbol is designed to work independently as a compact brand mark.
It is suitable for small-scale applications such as icons, stamps, favicons, and social media avatars.
Primary logo lockup
The main version combines the symbol with the LIWLAND wordmark, ensuring maximum brand recognition.
This is the recommended version for most brand communications.
The main version combines the symbol with the LIWLAND wordmark, ensuring maximum brand recognition.
This is the recommended version for most brand communications.
Horizontal version
A horizontal layout optimised for wider formats where vertical space is limited.
Ideal for website headers, signage, and packaging layouts.
A horizontal layout optimised for wider formats where vertical space is limited.
Ideal for website headers, signage, and packaging layouts.
The LIWLAND logo system is designed with flexibility in mind. It maintains visual consistency while allowing different compositions depending on context, format, and surface. The strong geometry of the symbol ensures recognisability even at small sizes, while the wordmark reinforces clarity and brand presence across all touchpoints.
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LIWLAND Hake Fish Label
Design approach
The label structure follows conventions commonly used by local competitors, ensuring instant product recognition on shelf. At the same time, the LIWLAND branding introduces a cleaner hierarchy, stronger logo presence, and improved readability.
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LIWLAND Hake Fish Label
Top section flexibility
The upper label area is fully flexible and can be adjusted depending on preference or market needs.
It can feature different visuals such as photography, graphic patterns, or illustrations.
It can feature different visuals such as photography, graphic patterns, or illustrations.
Illustration vs photography
While photography can be used, illustrated visuals create a clearer and more immediate association with the product.
Illustrations also remain visually consistent across different pack sizes and printing conditions.
Illustrations also remain visually consistent across different pack sizes and printing conditions.
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LIWLAND Hake Fish Label
Concept variations
Multiple visual approaches are shown to demonstrate how the same label structure can support different top visuals while keeping the core information unchanged.
This allows easy future extensions of the product line.
This allows easy future extensions of the product line.
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Liwland
Logo sent as reference by client:
Our Suggestion with color variations :
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Liwland logo option
The logo can have additional details, and can be adjustet for use case and product range:
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One Log so many options
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ChefMade
Logo options V2
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Cash Foods
Logo options V1
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CashFoods Packaging Moodboard
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ChefMade
Logo options V1
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ChefMade Packaging Moodboard
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